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Why We Joined Bon Appétit

Bon Appétit
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New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
www.bonappetit.com/story/sonia-chopra-looking-to-the-future
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

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13 oct. 2020

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Commentaires 7 202
Bon Appétit
Bon Appétit Il y a 17 jours
Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn
Carlos Martinez
Carlos Martinez Il y a 9 heures
Are you really, I mean really serious? So many years of "fake" joy! I'm out.
Shavone
Shavone Il y a 18 heures
@DcU yup. These people are props to them.
TMF
TMF Il y a jour
I'm late to the party but... Your answer was to get rid of all your talent that built the channel because.... they're white? Y'all added a ton of black people and still managed to lose all the soul of this channel. Unsubbed
Larisa Shaterian
Larisa Shaterian Il y a jour
So all I want to see is what everybody is getting paid and what the rules and practices around that are.
Five
Five Il y a 2 jours
"Why we joined bon apetit" you guys had a huge PR problem and found some melanin to cover for your entrenched racism?
Deanna
Deanna Il y a heure
great to see y'all just too the "I have some black friends" approach lmao. unscubscribe everyone!
PopularNobody
PopularNobody Il y a 4 heures
Feel like this is like the "token" minority people to show off. Yuck.
Daniel Labrador
Daniel Labrador Il y a 4 heures
Ewww, BA. Marcus, please tell me you are advising the brand to make amends with the people they screwed.
A Elizabeth
A Elizabeth Il y a 11 heures
The new faces are great and exciting... Samuelson is a huge get. But I do feel that dancing around the scandal, and never having a hard and direct conversation about what happened and a clearly stated plan for what is going to happen to correct things is unfortunate. ( Future plans eluded too, but since the true purpose of this video was never stated.. it was muddled, leaving lots of room for the viewer to misinterpret)
Will Smith
Will Smith Il y a 11 heures
BA used to feel like I was hanging out with my friends. Now it feels like I’m hanging out with PR executives. Sad to do so, but I’ve officially unsubbed. You ruined a great, great thing, and you continue to trample on it by using “accountability” as a PR stunt.
gabriel h
gabriel h Il y a 13 heures
Geeeeez the dislike ratio. Holy crap I knew it was going to be bad but daaaaaaang
Kendall Grace
Kendall Grace Il y a 15 heures
Yall need to address the issue, apologize, and reform your entire brand. This video SCREAMS white savior energy. The problem wasn't that you guys didn't have diversity, because you did, your diversity was great, its the fact that you did not treat your POC equally and that is what you need to change. This video was not the move.
Stop Clickbait
Stop Clickbait Il y a 15 heures
That like to dislike ratio though.
Brenda
Brenda Il y a 15 heures
Wait so who did they replace?
Jason Rudik
Jason Rudik Il y a 16 heures
Tokenism at its worst - Shame on you BA
Smith Smith
Smith Smith Il y a 16 heures
LOL, “I know let’s hire some black people that will solve our problems” ironically you’re now not diverse at all
Flame0326
Flame0326 Il y a 17 heures
Just here for Brad.
Randy A
Randy A Il y a 17 heures
new sonia is cooler than old sonia
Lemony Snikts
Lemony Snikts Il y a 18 heures
I loved ba but now I don't recognize it no more molly and her challenges Clair's technical thinking and problem solving gaby being the grandma we all wanted. Now I only see a channel so simple that thinks that this is only a show ba was a family you can't replace that. We don't want new genders and woke anti racism folk that doesn't make you good that makes you seem cheap we want the ba family back.
The silly one
The silly one Il y a 20 heures
you guys, stop saying this video is bs. i can't like every comment
54chevysoul
54chevysoul Il y a 20 heures
Couldn't even watch the whole thing...
Robert Rodrigues
Robert Rodrigues Il y a 21 heure
You’ve lost a FRvid subscriber and a magazine subscriber. This was all the wrong moves. You should have fixed what you had before. This is insulting and you lost a fantastic group of people that viewers loved to watch. All you had to do was fix what you had and do the right thing for those involved. You did the wrong thing and I stand by the chefs decision to leave. I’m leaving too. Bon Voyage.
Billy D
Billy D Il y a 21 heure
Finally, you are back.
Jeffrey Fredricksen
Jeffrey Fredricksen Il y a 22 heures
wow...B.A. cringe woke.
Cadet Tau
Cadet Tau Il y a 22 heures
This is hot garbage. Conde Nast clearly thinks its audience isn't too bright. The number of Dislikes proves otherwise.
That1Dewd
That1Dewd Il y a 22 heures
I’m not a fan of how BA treated their staff but I’m not gonna take it out on these people. They seem cool but it’s evident they’re being used.
Tristan E
Tristan E Il y a 23 heures
Yes Weimaraner!!!
Shelly
Shelly Il y a jour
WOW, REALLY B.A? This is what we're doing?
Li Yu Liu Huang
Li Yu Liu Huang Il y a jour
This seems so force, they didn't even hire asians.
puchoo
puchoo Il y a jour
Wont cry over Rapo, guy always seemed corpofake AF.
Liz Bee
Liz Bee Il y a jour
You joined bc of money. stop upholding white supremacy.
Clara South
Clara South Il y a jour
Yay I love Dawn, such a great hire
rnorningstar's wings
Ngl Sonia looks hella nervous and uncomfortable,,, and marcus seems to be forcing a grin hgdfjkjdfsurtod Not to mention pushing that "these people earned it" via pushing they've been in the industry for so long hhh
Lu Chien Lee
Lu Chien Lee Il y a jour
jimsterling greatdays crash
jay
jay Il y a jour
i wasnt even aware of the drama until today and i go and see this. yikes lol. you guys were “diverse” before, you just needed to give everyone equal pay
brigadier general
brigadier general Il y a jour
You know what at least Bon apetit is trying okay. Maybe we have to give them time to adjust. They get it now. Let them restructure internally for the greater good.
emma qgnehkwdvavnrhj
wow. this is like what i thought would happen. the old bon appetite characters were the equivalent of ‘Friends, but it’s a cooking show’ and it looks like they’ve recasted characters
symott
symott Il y a jour
Man, there were so many other, better ways to deliver that message. This used to be one of my favorite channels. RIP
Kurri
Kurri Il y a jour
What an odd choice. Instead of a video acknowledging what happened, we get this. So much mention of "change", but cannot even say why the change was needed. I wish them the best of luck, but this channel is sadly not for me anymore.
filosofodemierda
filosofodemierda Il y a jour
Worst way to handle things.
plain peppermint
plain peppermint Il y a jour
Just when you thought Bon Appetit couldn't get any more exploitative, they figure out a way to prove you wrong. Blasphemous.
Gillian Lindeen
Gillian Lindeen Il y a jour
Darn. I really with this wasn't so scripted. I hope they're being paid well because this video is pretty depressing :(
Beinerth Chitiva Machado
Sonia looks like an Indian Karlee Gray, LMAO.
Jay Lee
Jay Lee Il y a jour
Not like this.
Ruby Birchall
Ruby Birchall Il y a jour
Jesus - they didn't even address the issue - the team was already diverse. It was about pay. Terrible come back.
Ruby Birchall
Ruby Birchall Il y a jour
woah... just read the comments... BA - what are you doing?
Ruby Birchall
Ruby Birchall Il y a jour
This is a really cool video but I have a question: was there a reason they got a bunch of new people coming into the company suddenly? like,, who got fired ?
Ichsan Nurzaman
Ichsan Nurzaman Il y a jour
"Representation wasn't the issue" Yall called em previously diverse? Lol, no Black regular previously, and you think that was diverse. The amount of video and project held by white cooks compared to their non-white counterpart were astronomical. Delaney eating out, Chris blind test, Brad It's Alive, Claire Gourmet Makes, Carla and the celebrity guests, Molly and those expensive ingredients, and what program that the PoC control? Andy and his food around the world program only, and that sob is white-passing Iranian If you think BA was diverse still after that comparison I laid out, tell me 3 video where Christina has her own session with no white counterparts, tell me now. Pretty sure you can't.
Em Kav
Em Kav Il y a jour
Lmfao
Taylor Gallion
Taylor Gallion Il y a jour
45K dislikes to 5k likes YIKES thats ugh. rough. accurate and hilarious. but rough. lol
The Devils Milk
The Devils Milk Il y a jour
Wow I love it this is going to trick everyone into loving you again. If it was real it would of been day one but that’s ok. Let’s make money.
Wes Marcel
Wes Marcel Il y a jour
forced and inorganic. such a shame for the channel and the new faces, they don’t deserve the situation the company put them in, wish them all the best but lol unsubscribing :/
Camille H
Camille H Il y a jour
I wonder if they got paid for this
Nate
Nate Il y a jour
BA can't win with this crowd 🤷🏽‍♂️
Rodolfo Cortinas Mendez
Conde nast (the leadership´that allowed that toxic culture as BA to grow) needs to make a visible video statement, directly addressing the unfortunate events that were of your own making. Putting black and brown folks as the shield is lame and equally as problematic as the problems that caused the great fall on 2020. These culinary professionals are not an automatic absolution of your past transgressions.
D Rog
D Rog Il y a 2 jours
god dam this sucks
Jessica Pool
Jessica Pool Il y a 2 jours
oof this isn't it sis
Melanco
Melanco Il y a 2 jours
You poor unfortunate souls are being used as a prop. Good luck.
Sol Guerrero
Sol Guerrero Il y a 2 jours
They hired the whitest black/brown people on the industry. Why couldn't they hire a real one like the neellys?
Gloria West
Gloria West Il y a 2 jours
All you had to do was pay the people you had adequately.
Cheese goat
Cheese goat Il y a 2 jours
Simply boring
baby shoes for sale, worn soles.
Good that Priya chick was ugly af
Park ChimMin
Park ChimMin Il y a 2 jours
The like to dislike ratio makes me happy
Mary Delgado
Mary Delgado Il y a 2 jours
Too late !!!!
levian
levian Il y a 2 jours
wow im really behind with all of these. forgot about the channel, the comments are so funny. im unsubbing too y'all.
Max Devo
Max Devo Il y a 2 jours
"We were ripped a new one for not paying our PoC staff fairly, therefore we should hire more PoC staff" Whoever is running this circus has microwaved soap for brains
Corliss Emery
Corliss Emery Il y a 2 jours
I guess this is a step, but it would’ve been easier to pay everyone equally, and address the past before trying to forge the future.
Hilo Takenaka
Hilo Takenaka Il y a 2 jours
Ah. I see they pulled the "hollywood diversity" tactic
Bored Human
Bored Human Il y a 2 jours
Are you kidding me???
None None
None None Il y a 2 jours
Out of all the carnage of 2020, I did not expect BA to go out this way. Goodbye old friend you were missed very dearly, with Claire, Molly, and everyone who made it special. I'll miss the times they did group projects and made the audience feel like they were apart of something. Now all that is left of you is poorly managed damage control, if I was hired as the editor in chief things would be a lot different.
bee gun
bee gun Il y a 2 jours
I was so busy being mad I missed the beginning of Food 52. Check it out.
Tyler Dean
Tyler Dean Il y a 2 jours
You guys are trash, babish is a king for picking up the gem you decided to underpay
Tik Tok Life
Tik Tok Life Il y a 2 jours
Omg! Are you guys serious? This 💩 would even make a klan member cringe. You need to replace your spin dr...ASAP
Spikey Cute Face
Spikey Cute Face Il y a 2 jours
“But some of my best friends are black,,,”
paper planes
paper planes Il y a 2 jours
Fact: as a chef you can not talk about a burger or meat in general if you didn't even try it...vegans are depriving themselves. I understand that you don't eat meat but if you're talking about the meat culture at least try it so you aren't bias because of your food preferences.... Can't even remember her name because this lady is such a fraud calling herself a content creator about a subject that she shouldn't even have a say in since she doesn't even consume said product, in this case meat
Nullll1111
Nullll1111 Il y a 2 jours
"Why We Joined Bon Appétit" To tick the boxes?
Sandy Simon
Sandy Simon Il y a 2 jours
0:01 omg they hired a Priya lookalike 😆
Ashley R
Ashley R Il y a 2 jours
Ok. BA, it wasn’t that you needed MORE BIPOC, it’s that the ones you had you treated like trash.
adam dark
adam dark Il y a 2 jours
Tokenism at its best. Got the job because you ticked the box. lols.
Lady Artoria
Lady Artoria Il y a 2 jours
Our era is that of spoiled brats. Ignore them. More food, less PC crap. Good luck and screw those that left. Sooo people would want that job!!
Issaname
Issaname Il y a 2 jours
Do these guys have any self respect 🤦🏾‍♂️🤦‍♀️
Gus Mendez
Gus Mendez Il y a 2 jours
Lol this is a joke right?
AnarchistAaron
AnarchistAaron Il y a 2 jours
Bunch of disgusting capitalist pigs
AnarchistAaron
AnarchistAaron Il y a 2 jours
Oh dear...
Aron Brown
Aron Brown Il y a 2 jours
Since Molly Baz left BA, they have probably split her salary into these three.
Curt Popejoy
Curt Popejoy Il y a 2 jours
Stunning and brave
Jean Fitzgerald
Jean Fitzgerald Il y a 2 jours
Nope. Just nope. Breaks my heart but it’s time to unsubscribe.
Jim Long
Jim Long Il y a 3 jours
I was so hoping BA/CN would come back with a genuine apology, ready to face their mistakes and make everything right. While I think these three are sincere, their sincerity doesn't excuse BA/CN's terrible behavior towards the staff we have all come to know and love. Coming out with this video message seems tone deaf to the issues that BA and CN are facing. If you hired a crisis management firm, fire them immediately and go back to the drawing board. Perhaps if you keep doing this enough, you'll get it right one of these times.
grahamster8
grahamster8 Il y a 3 jours
It’s so overtly obvious they were just like “okay we can only fix this by hiring a whole new team of black people”. What logical thinking is that? It just makes them look like fools trying to “make better” their problems.
Crystal
Crystal Il y a 3 jours
Never seen so many dislikes in a video 😂
rose novel
rose novel Il y a 3 jours
I already unsubscribed. Just came back to say F U bon appetit for what you did to the minority workers who you have been underpaying for years. Also it's really gross to be treating you new employees like your minority best friend immediately after you refused to properly pay your senior minority staff. Now you have an excuse to be paying them less than the white people. Doesn't make it right
Jenna McNellage
Jenna McNellage Il y a 3 jours
This is sad. Ya'll added them cause you needed color and didn't even address the issues. This is a "bandaid"
David Faker
David Faker Il y a 3 jours
MARCUS?! Holy sht, BIG FAN
Max
Max Il y a 3 jours
Installing people of color in positions of power because of the color of their skin is still racism. The only truly oppressed group of people in the west are gamers✊🏿 rise up
Lazarus
Lazarus Il y a 3 jours
To be fair, these people are brand new and they are in the right for not wanting to repent for someone else's sins. It's the OWNERSHIP that should be taking responsibility.
Jered Timothy Frigillana
I am here to dislike this video.
Flowey's hot jamz
Flowey's hot jamz Il y a 3 jours
oh my god
support_theory
support_theory Il y a 3 jours
SO, idk who your PR person is, but I have more common sense than them and am happy to take their paycheck. Looks like, gee, idk, almost everyone in the comments does too.
Hibashira Sakai
Hibashira Sakai Il y a 3 jours
Really, nothing to address the public, the loyal viewers? When you are in public view and rely on public viewership, you can’t just treat what happened as an internal problem. We need to know whether we should trust you to do good and continue to commit time on your channel. Y’all should know that there is no moving on until the past had been addressed. There is NO moving on until the past had been addressed.
Adam Sosa
Adam Sosa Il y a 3 jours
so we just gonna ignore what happen
Platypi007
Platypi007 Il y a 3 jours
Man, that like/dislike ratio just says it all.
Barnebilius
Barnebilius Il y a 3 jours
Unsubscribed I'm done with this channel. It's nice you hired poc and they getting paid but it's all b.s. They should have paid the old cast. Have a nice life.
Senpai Coffee
Senpai Coffee Il y a 3 jours
this is giving me "my husband is tongan, so talofa
ALYCIA
ALYCIA Il y a 3 jours
oh my god...
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