It’s pronounced GIF.

Tom Scott
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Is there a "right" way to pronounce it? And why is it so complicated? •
Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about this:
Gretchen's book BECAUSE INTERNET, all about the evolution of internet language, is available:
🇺🇸 US:
🇨🇦 CA:
🇬🇧 UK:
(Those are affiliate links that give a commission to me or Gretchen, depending on country!)
Graphics by William Marler:
Audio mix by Graham Haerther:
Buck, S. 2014. 70% of People Worldwide Pronounce 'GIF' With a Hard 'G'.
O'Leary, A. (2013, May 21). An Honor for the Creator of the GIF. New York Times. Retrieved from
Olsen, S. The Gif Pronunciation Page.
Baio, A. 2014. ‘JIF’ Is the Format. ‘GIF’ Is the Culture.
McCulloch, G. 2015. Why the pronunciation of gif really can go either way.
Dow, M. 2020. It's 'gif and gif': The english lexicon goes both ways.
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19 oct. 2020




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Commentaires 100
Tom Scott
Tom Scott Il y a 2 mois
I realised after upload that I slipped up here: if you pay close attention, you can tell the way I pronounce GIF. Ah well! Also, subtitling this was an interesting job...
Paul S Rohrbaugh
Paul S Rohrbaugh Il y a 10 heures
@Felix Roux this. Unless you say "graphics" with a "j" sound, then the hard G flows through to the acronym.
Paul S Rohrbaugh
Paul S Rohrbaugh Il y a 10 heures
0:40 pure descriptivism is misguided. It would have more importance in a world where there wasn't widespread access to information, but wide-spread smartphone / internet access makes it trivial to access declarative knowledge. Pure descriptivism can impede the clear transmission of ideas when the ignorant masses redefine existing words - or when the politically motivated do it with nefarious intentions. A benign experience of this is "electrocute". A decade ago I hadn't gotten the memo that despite being a portmanteau of "electricity" and "execute", electrocute now could be used for any shock. Someone explained to me that their neighbor had installed a new electric fence, and it had electrocuted their dog. There was a solid minute of confused conversation as I believed the dog to be dead, whereas they knew that the dog had only received a minor shock. A more troubled example is the different definitions of "racism" that are in use. The tradition definition is "a belief that one race is superior to another". Meanwhile, some are actively lobbying to change the definition so that racism is linguistly impossible against a majority race, and is only possible against a racial minority. Yes, language needs to adapt to new ideas, and there are plenty of examples of this, like "blog" emerging from "web log" and "vlog" emerging from "video blog". But there is merit to being able to tell people that they're using a word incorrectly, or, in the immortal words of Inigo Montoya - "You Keep Using That Word, I Do Not Think It Means What You Think It Means".
VIP FF Il y a 2 jours
Mean while me: Gee aye eff
That one Weeb
That one Weeb Il y a 5 jours
I bet it was
Badatnames Bruh
Badatnames Bruh Il y a 2 minutes
It's nor jraphics, it's graphics
2인간⍢⃝⠀ Il y a 56 minutes
Rubin Il y a 4 heures
It pronounced G-I-F.
Mr. Motor Freak
Mr. Motor Freak Il y a 4 heures
It's G-I-F Because it is an abbreviation for Graphics Interchange Format
tokyo ンョス
tokyo ンョス Il y a 5 heures
Jif: Daniel Gif: the cooler daniel
Epic7Ate9 Il y a 6 heures
Yes it’s GIF indeed
hamsnerd Il y a 8 heures
No it's not gif it's gif.
shingaki Il y a 8 heures
I always pronounced gee-ai-eff bc it was written all in capital letters so i could tell it was an acronym
Kersplat Il y a 9 heures
I pronounce it "gee eye eff" because that's how I read acronyms if I haven't heard them out loud. (also therefore I would be on the j side, right? because "gee"? but actually I side with "ghif" because it's distinctly a g sound and can't be confused with a j)
Parsa Rathernotsay
Parsa Rathernotsay Il y a 13 heures
At this point I don’t even know how I originally pronounced it...
Mark Mazur
Mark Mazur Il y a 16 heures
I searched “Is it GIF or GIF?”
Mr. Hidden Blades
Mr. Hidden Blades Il y a 17 heures
Actually it’s pronounced yiff
Rupesh Sharma
Rupesh Sharma Il y a 21 heure
70% says gif and 30% says dzif... Me: who says G, I, F I'm not even existed im 0% 😂
azooz doss
azooz doss Il y a 22 heures
i always say jif
N A R A Il y a 22 heures
I say it as g. i. f 😂😂
Shayla YouTube
Shayla YouTube Il y a 23 heures
I say gif Not jif
Madcat ASMR
Madcat ASMR Il y a 23 heures
Cluttering Il y a 23 heures
I dont know why but i read it like how the letters are there "ji ai ef"
WolfdenGaming /Mavadelo
WolfdenGaming /Mavadelo Il y a 23 heures
Wait till you hear how the Dutch pronounce it :P
AimloqyX Il y a jour
Okay thanks dude.
シCherishシ Il y a jour
I say g-i-f and everyone says it’s weird
Melancholia Il y a jour
lapissed Il y a jour
let's sing the alphabet a b c d e f g o h
DaisyFeverTIME Il y a jour
Gary and Gerald fighting for dominance once again
Ъ Il y a jour
[G]IF, because in my native language "g" has only one pronunciation
Harison Il y a jour
I thought It was pronounced fig
Vicoe Mo
Vicoe Mo Il y a jour
Captain obvious is here
#NCB Il y a jour
if you guy's want 'A Silent Voice' (amv) with lofi beat's (jaden's MIND remix), if yes, then go ahead at " @siFM
Chennie Chen Chen
Chennie Chen Chen Il y a jour
I pronounce it as "Jif" even back then…
Paul Madley
Paul Madley Il y a jour
30% of people are wrong.
zltn grz
zltn grz Il y a jour
it was never an issue to me, there's a "g", so it's a /g/ (or "hard g") -- although me being Hungarian might be a factor in this
no one knows _
no one knows _ Il y a 2 jours
Me who reads it “G-I-F” 👁👄👁
Isel Il y a 2 jours
it's actually pronounced "yiff" because GIF (or graphics interchange format) is an old english word
Jordyn Young
Jordyn Young Il y a 13 heures
Right, but its a different word with a different meaning, as tom points out with Gillingham. In english two words can be spelt the same but pronounced differently
asdfer Il y a 2 jours
i thought gel was pronounced gel not jel whatever im gonna prounounce it gel anyway
OMGaming203 Il y a 2 jours
I thought whenever it's a ge, gi, or gy, it's pronounced je, ji, jy.
Puuding Music
Puuding Music Il y a 2 jours
It's pronounced Jif not Gif. Then Gif is pronounced as Gif!
Elric Il y a 2 jours
Why the hell am I enjoying this,Tom, you sly minx?
soham bade
soham bade Il y a 2 jours
We who actually pronounce it by G I F
RianBeatrice526 Il y a 2 jours
COMMANDandConquer199 Il y a 2 jours
If the guy who invented it says it's pronounced jif, then it's jif IMO.
Gamer ki Playsss
Gamer ki Playsss Il y a 2 jours
The title pisses me off
Andrut V13
Andrut V13 Il y a 2 jours
Its hard g gif
f b
f b Il y a 2 jours
Gif can’t be pronounced ‘Jif’ as that’s actually pronounced ‘Cif’, apparently.
Will B
Will B Il y a 2 jours
The correct answer is that one person made up a word "gif" pronounced "jif" and then other people made up a word "gif" pronounced "gif" to describe the same thing. Very few things in the world only have one word or one pronunciation to describe them.
Muhaiz ru
Muhaiz ru Il y a 2 jours
who tf cares how they're pronounced, as long as people understand what we said it's all good, that's the main reason of communication
maria fe
maria fe Il y a 2 jours
a fellow descriptivist eh?
d o r i a r t
d o r i a r t Il y a 2 jours
I just realized that laser is an acronym
d o r i a r t
d o r i a r t Il y a 2 jours
Why can't we just say dgi ai ef
Manahil Junejo
Manahil Junejo Il y a 2 jours
I pronounce it as *G . I . F*
Neki Stunter
Neki Stunter Il y a 2 jours
Sruti Deka
Sruti Deka Il y a 2 jours
Who tf pronounces GIF, gif? I am from India and all of my friends pronounce jif
Nao Potátó
Nao Potátó Il y a 2 jours
how i pronouce GIF: gé í ef
Aveon Il y a 2 jours
It's pronounced yiff
lavender Halo
lavender Halo Il y a 3 jours
fi revloe
fi revloe Il y a 3 jours
It's G I F end of story
omer michaely
omer michaely Il y a 3 jours
"Jif" in my language translates to the slang for sewage.
Kamil Wilczyński
Kamil Wilczyński Il y a 3 jours
The "wrong way" that you pronounced "laser" is quite close to what you pronounce that word in Polish
Rei Honoka
Rei Honoka Il y a 3 jours
Me : "zhaif"
Kelly Klauss
Kelly Klauss Il y a 3 jours
Before I knew it was jif I pronounce it as G I F
bad bugs
bad bugs Il y a 3 jours
Disgusting, it’s obviously iaeéñÿñêvæšęeêńtœpręęty
Cat Mew
Cat Mew Il y a 3 jours
Yoshi The Bird
Yoshi The Bird Il y a 3 jours
I think its pronounced "Gif" because it's not peanut butter.
Cat Il y a 3 jours
giraffics interchange format
Dena Il y a 3 jours
We flew a kite in a public place
melmay Il y a 3 jours
the g stands for graphic...?
Danobius2000 Il y a 3 jours
I'm hungarian. If I see g I spell g.
JASUL ARAEZ Il y a 3 jours
me who pronounces it jee eye eff
Saltycrx Il y a 3 jours
I personally think jif
Mr dudle
Mr dudle Il y a 3 jours
Salute to the people who pronounce it by letter G.I.F
15acreflyer Il y a 3 jours
more than likely it will be cif soon
Lone wolf
Lone wolf Il y a 3 jours
It's jif idc what you say
エロイ Il y a 4 jours
"It's pronounced like this other word, not 'GIF'" funny...
Zuzanna Latanska
Zuzanna Latanska Il y a 4 jours
Me who pronounces gif G-I-F: o.o
•ii Annika•
•ii Annika• Il y a 4 jours
Me who pronounced it as the name of the letters (G-I-F): 👁👄👁
Menaka Dias
Menaka Dias Il y a 3 jours
Same... Not just u... Many of us do too 💪
danosworks Il y a 4 jours
But it's an acronym, why would it matter?
Brian Luong
Brian Luong Il y a 4 jours
Banana Pig
Banana Pig Il y a 4 jours
I say it as jee ai ef
Maeve M
Maeve M Il y a 4 jours
I,,, uh,,, pronounce it G-I-F like the letters
PeWPeW Il y a 4 jours
It’s pronounced gef
i am a hooman
i am a hooman Il y a 4 jours
so am i the only one who has been pronouncing GIF *letter by letter?*
superholly Il y a 4 jours
I read the title pronouncing it the way I do (of course) and thought "atta boy".
maria fe
maria fe Il y a jour
So how do you pronounce it?
Felipe Ortiz
Felipe Ortiz Il y a 2 jours
Puneeth N
Puneeth N Il y a 3 jours
karan khurana
karan khurana Il y a 4 jours
It should be pronounced as G-I-F. (jee-ayee-ef)
Menaka Dias
Menaka Dias Il y a 3 jours
I agree... 🤪Same
Royal Rice
Royal Rice Il y a 4 jours
It’s pronounced gjif
Cobra shark Gaming
Cobra shark Gaming Il y a 4 jours
It’s pronounced like the g in gigantic, gorgeous, and gorge!
Jordyn Young
Jordyn Young Il y a 13 heures
Gigantic doesn't have the same G sound as the other two...
Etsuko Yamada
Etsuko Yamada Il y a 4 jours
i hear people call sandwiches 'samwiches' all the time and nobody's complaining there. I personally think that JIF sounds better, but y'all can say it how you want. Also, accents exist so it might sound even funkier when others say it.
t-poser Il y a 4 jours
No, it's da vinki
Sera Il y a 4 jours
Alexis Smith
Alexis Smith Il y a 4 jours
Am I the only person who calls it G I F?? All of my friends call me out for it but it makes sense
ロクロキ Il y a 4 jours
Its Gif
YendisFish Il y a 4 jours
It’s GIF
Eli Cohen
Eli Cohen Il y a 4 jours
No, it’s neither, it’s QIF
Dr. Devastator
Dr. Devastator Il y a 4 jours
It’s promoting GEHEPpH
Reuben Rose
Reuben Rose Il y a 4 jours
The Oofinator
The Oofinator Il y a 4 jours
I'm just going to pretend that I understood that.
Shiv Sai
Shiv Sai Il y a 4 jours
I say G I F.
Lavanya Agrawal
Lavanya Agrawal Il y a 4 jours
Umm who even says GIF or the second version I literally pronounce G-I-F- I mean who doesn't smh🤷 Ps: no hate 😀😀
Superkidra Il y a 4 jours
2:10 What about if you EXCLUDE words that start with "gi"?
Viji Raju
Viji Raju Il y a 5 jours
I don't have GIF, but I is silent
Will Prifogle
Will Prifogle Il y a 5 jours
Choosy moms choose gif
Yogi The One
Yogi The One Il y a 5 jours
Other languages: Just pick one! English language: No, I don’t think I will.
maria fe
maria fe Il y a jour
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